Franchising
investigates the advantages and potential risks that must be considered before
making an investment in a franchise business. There is particular emphasis on
the discovery and evaluation of the franchisor and the feasibility of
entrepreneurs converting an existing business into a franchise chain or
creating and selling new business concepts. This course
is designed to
appeal to students
who to work
for a franchisor
company, may consider
buying a franchise or developing and launching a
franchised business as an entrepreneurial new venture.
- Gurò: Milarose Maranan
Skill Level: Beginner