This course focuses on the core concept and techniques for entering international market place. Emphasis on the effect of socio cultural, demographic, economic, technological and pollical factors in the foreign trade environment. This covers the variety of topics to illustrate the unique nature of international business including the patterns of world trade, currency exchange and international finance, globalization of the firm, international marketing and operating procedures of the multinational enterprise.
- Gurò: Randon Villota
Skill Level: Beginner