This course explores the principles, strategies, and applications of marketing within the tourism and hospitality industries. It examines the unique characteristics of tourism and hospitality services and how marketing concepts such as branding, consumer behavior, digital marketing, and customer relationship management (CRM) are applied to attract and retain customers.Students will gain insights into market segmentation, destination marketing, pricing strategies, and distribution channels, with a strong focus on digital tools, social media, and emerging trends in tourism marketing. Sustainable and ethical marketing practices will also be emphasized, ensuring responsible promotion of tourism products and services.
- Teacher: Jhan Mark Gonzaga Cadiz
Skill Level: Beginner