This course focuses on the principles, processes, and techniques of effective personal selling in the context of modern business practices. It covers the entire selling process—from prospecting to closing and follow-up—with emphasis on ethical selling, customer relationship management, and the strategic role of salesmanship in marketing. Students will acquire and apply selling skills through practical exercises, simulations, and role-playing activities. The course also fosters the development of critical thinking, communication, and interpersonal competencies necessary for building long-term customer relationships and achieving sales targets. It supports the goal of developing professionals who are competent, ethical, and globally competitive in the field of marketing and business.
- Teacher: Roshiella Padillo Desuyo