This course will cover the working operations and the integrative activities of major
stakeholders in the Tourism and Hospitality Industry. The student will also gain
knowledge of managing and marketing a service-oriented business organization. Apart
from the scope and structure of travel organizations, it provides an in-depth study of the
nature and distinctive characteristics of each sector of the entire tourism industry,
focusing on the management, organization, and planning of specific business strategies
for the various entities in the local setting. This will also involve the analysis of the
possible impacts of the external factors and trends on the different tourism industry
sectors and specific types of businesses. It will also look into client profiling such as
travel motivations and influences as it relates to aligning strategic and tactical solutions
to the business. The course also identifies the employment opportunities available in
each sector and the corresponding qualifications for the jobs.
- Gurò: Jhan Mark Gonzaga Cadiz
Skill Level: Beginner