This course introduces students to marketing concepts and strategies within the tourism and hospitality industry. It covers topics such as market research, customer behavior, branding, promotions, digital marketing, and service marketing for hotels, restaurants, travel agencies, and tourism destinations. Students will develop the skills to create effective marketing plans, attract customers, and enhance the competitiveness of tourism and hospitality businesses.
- Gurò: Michael Padua Banez
Skill Level: Beginner